The Nielsen Company (NYSE: NLSN) is a global information and measurement company that delivers critical media and marketing information, analytics and industry expertise about what consumers WATCH (consumer interaction with television, online and mobile) and what consumers BUY on a global basis.
Nielsen South Africa started operations in 1967, having more than 40 years of experience in the local market. With over 300 full time employees at a national level and 800 in Sub-Saharan Africa, Nielsen is one of the top research companies on the African Continent.
Nielsen Consumer Services span Brand Management, Category Management, Sales Management, Consumer Purchasing Dynamics and Strategic Planning: Retail Measurement Services, Consumer Panel Services, Customized Research, Advanced Analytic Consulting Services and Decision Support provides clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it.
